ASSESS
See what people actually find
Review ordinary name and business searches, related queries, and the sources driving concern.
Search reputation
One search result should not define your whole story.
When outdated coverage or a damaging result dominates a search, start with the facts: what is visible, where it comes from, and which response fits.
Understand the problem before choosing the tactic.
EVALUATE
Review removal and correction options
Identify publisher or platform routes that may apply. Coordinate sensitive decisions with counsel when needed.
BUILD
Strengthen accurate alternatives
Develop and improve credible web content, professional profiles, and relevant existing assets.
A defined scope, with measurable work.
What the plan can include
- —Agreed people, businesses, queries, and tracked sources
- —Search baseline and exposure priorities
- —Eligible correction or removal opportunities
- —Professional content and profile development
- —Ongoing monitoring and progress reviews
What you receive
A clear assessment of the concern, a prioritized plan, and deliverables tied to your situation. Your proposal identifies what will be created or improved, what requires your approval, and how progress will be reviewed.
See a reporting exampleResults are influenced by publishers, platforms, competitors, and search engines. We cannot promise specific rankings or control independent systems.
Scope and milestones
Know what is agreed before work starts.
The proposal names the people or businesses covered, tracked queries and geography, content quantities, approval owner, reporting frequency and fees. Extra subjects, assets or publisher work require an agreed scope change.
Baseline and approvals
A typical six-month plan begins with baseline capture and an approval map during days 1–15. We agree how observations will be compared and which sensitive decisions need your input.
Deliver the agreed assets
Days 16–60 focus on factual content, profile improvements and eligible correction requests. The proposal specifies asset counts and revision limits; publication and search indexing are separate milestones.
Review and adjust
Months 3–6 focus on monitoring, monthly reporting and agreed adjustments. Reports distinguish completed work from observed search changes and outstanding platform decisions.
These are planning stages, not ranking deadlines. The actual term and milestones depend on the matter, access and approvals and are stated in your agreement.
Support for a sensitive situation.
Relevant case study
Healthcare executive: search reputation alongside legal proceedings
The targeted allegation moved off page one in approximately four months and page two in approximately nine months.
Questions before you commit.
What is the difference between removal and suppression?
Removal addresses content at its source, or its eligibility to appear in search. Suppression works to improve the relative visibility of accurate, relevant material. Suppression does not delete the original content.
Can you remove a news article or public record?
That depends on the source and circumstances. We review correction, publisher, and platform options where appropriate. Some material remains accessible and requires a different approach. We do not guarantee removal.
How long does search reputation work take?
Timing depends on source authority, the search landscape, available assets, and the agreed scope. Search changes can develop over months. The proposal sets review points rather than promising a fixed ranking deadline.
What will I see in reporting?
The agreed queries and sources, a comparable baseline, work completed, observed movement, and remaining concerns. A published asset, an indexed page, and a ranking change are different milestones.
Publications & Recognition
Related published perspectives.
Forbes Business Council · Council post
The Second Trial: How Search Results Shape Public Perception
How online visibility can shape perceptions while a legal matter is being resolved.
Read the articleForbes Business Council · Council post
The Modern Executive’s Guide To Online Reputation Management
An introduction to managing an executive’s online presence.
Read the articleStart with the results that concern you.
Share the name or business involved and relevant public links. We will discuss practical options.